Strategy
Sheila does nothing without intention, and her content planning process is proof. Whether she’s pursuing urban heat island studies in Baltimore city to tell a better story about the tree canopy, or checking in with staff working through record heat waves, she listens with rapt attention, takes excellent notes, and executes thoughtful, thorough, pieces.
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Planning
Sheila loves a good excel doc (and a collection of tree cookies!). She plans and tracks projects, narratives, goals, interviewees, and important dates diligently.
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Researching
To get a story right, Sheila works thoughtfully to build relationships, ask lots of questions, read the work of experts, and connect the details to the bigger picture.
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Writing
With a foundation of research, relationships, and vision, Sheila creates thoughtful, comprehensive, and timely pieces, like the Central Park Conservancy’s first feature on the climate crisis.
