Below is an example of one of seven different “itinerary” emails Sheila planned, curated, and wrote, based on different Park user profiles. This is the highest performing lead-gen tool from her organization, and is now being deployed to in-Park signage for 42 million annual visitors.

Below is an example of a monthly members email that Sheila planned, wrote, and project managed. These emails were sent to a collective audience of 400k and raised ~$3K per issue.

Below is an example of a seasonal guide lead-gen tool for the website that Sheila planned, wrote, and project managed. This quarterly guide is sent to 180,000 readers.

Below are examples of homepage marketing content Sheila writes to promote guides, articles, and lead-gen tools. The homepage is seen by an average of 10,000 visitors per week.